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Back to DYW Live Offers > The Power of Branding

Delivery Partner:
Scotland's Enterprising Schools

Curriculum Links:
Business and Enterprise, Art, Interdisciplinary or Other

Suitable Audience:
P6, P7

Start/End Dates:
Available 25th Oct – Jun 2023

Timetable Availability:
Can be delivered flexibly at a time which fits the school timetable on a Monday - Friday (AM or PM)

Number of Sessions:
1 (standalone)

Session Duration:
45 minutes

Repetition Frequency:
Once per term

Max Capacity:
100 pupils from multiple schools

Description:
This interdisciplinary session introduces branding, exploring its purpose and what makes for a successful company logo. Pupils will participate in online, interactive questions and answers, and a quick-fire quiz to reflect on the power of some popular brands. They will then have a go at applying their learning to create their own brands. Afterwards, they will be encouraged to share their designs across the school to evaluate how successful they have been. We hope that this session will inspire creativity and any budding future entrepreneurs.

DYW Context:
Entrepreneurship and enterprise are widely thought to be a major driver for economic growth, job creation and wider community development – three things that are essential for Scotland to flourish as a nation.

Young people need to be prepared for a world that is changing rapidly. Many of the jobs they will do when they leave school do not yet exist and they will probably have several jobs during their lifetime. They need to have the skills and attitudes to cope with an unpredictable future, to be able to deal with setbacks and disappointments in a positive way, and to continue to learn for the rest of their lives. This is where Enterprise in Education can play a part.

SES definition of Enterprise in Education: "Combining creative ideas and innovative practice across the curriculum to equip young people with a range of skills they can apply to their learning, life and work".

Additional Requirements:
Pupils will require individual access to internet site www.menti.com via laptop, PC, tablet or mobile phone in order to participate in the session. Please check that our test quiz https://www.menti.com/r3nmw5svqs is available to pupils by logging in on a device as a pupil via the school network before signing up to participate in this activity.

Pupils will also require access to paper and pens for sketching logo ideas (if preferred, this can be done digitally providing pupils are already familiar with a graphics package).

Other Info:
Due to the short duration of this session, pupils may need additional time in class to complete logo designs in order to carry out some ‘market testing’ in their own school after the call. Teachers can share photos of pupil work through social media by tagging ScotEntSchools.

Keywords:
Enterprise, Entrepreneurship, Design, Logos, Branding, Interdisciplinary Learning, IDL

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Register:
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